The Dewar's live true campaign launched in December 2014, and it marked the very 1st media ever produced by Time Inc., to run on Time Inc. network properties.
It was produced for display/IAB standard units, as well as to exist natively within the context of a given Time Inc. page, featuring five different people and their takes on 'Living True.' A very small group pulled this off, with great kudos to Jonah, Ciarcia, WW and Nicole W.
The five of us formed a process and took a great leap together.