Time Inc. | Director, Digital Project   Management | Mar 2013 - Nov 2015

• Transformed project finance and financial accountability within the Project Management Office (PMO): Standardized budget and estimation approaches with preparation of budget and estimation templates to inform Scope of Work (SOW.)  Standardized Scope of Work (SOW) preparation and documentation ensuring SOW and related dependencies/assumptions were partnered with every estimate released. Established new financial operations for management of project-level finances including introduction of: burn reporting, forecasting, reconciliation of actuals, Client-facing financial reconciliation documentation, bi-weekly budget reviews, cross portfolio contribution margin (CM) and recognition of revenue.  
• Created training guides, held training sessions for Project Management and Account Management teams in use of new project finance process and templates. Implemented new ‘Request for Proposal’ (RFP) process and changed existing vendor management (VMO) methodology to include faster, more efficient, start-up and emerging technology providers in all digital approaches. 
•  Subject Matter Expert (SME) for all Content Management System (CMS) solutions architecture and related technical documentation. 
• Envisioned and delivered a business case with objective to launch a profitable new revenue stream in media production and delivery which resulted in significant Client-funded media placements by Time Inc., on Time Inc. web properties: Pioneered first native media and IAB media launches using expertise in digital media distribution, technical development, and Ad Operations (Ad Ops, trafficking, pixel placement/testing, deployment, A/B versions, media reporting, 3rd party tracking, DFP) 
• Created the first Time Inc. internal Ad Trafficking department Created training materials aggregating partner 3rd party Advertising Technology (Ad Tech) specifications, user interface guides, and traffic-related tasks (tracking implementation, pixel testing, etc.; conducted training sessions and Q&A sessions as needed for process optimization
• Established and implemented cross-brand/office/division processes for internal media executions and delivery 
• Subject Matter Expert (SME) for Ad Tech user interfaces and functionality, and Ad Tracking/Trafficking
• Envisioned content site(s) with Content Management System (CMS) launches within days rather than months; partnered with Technology Group to develop the capability into reality. 

     Vertic Inc. | Executive Director, Project Management | Apr 2012 - Mar 2013

• ‍Transformed global PMO with implementation of an efficient model for Resource Management cross-offices resulting in both efficiencies financially and in time by making use of planned resource down-time with leverage of a previously underused tool.
• Top leadership of User Experience (UX), Design, Technology, Strategy and Project Management teams with finance management and resource management roles. 
• Founded this agency’s Media capabilities: Executed and built Digital Media Planning capabilities Executed and built Digital Media Buying capabilities (including Behavioral Targeting and Programmatic Media Buying components)
• Executed and built Optimization Strategies for execution in digital production as informed by Strategic lead Researched, crafted, presented and sold the first agency media plan for an 800K win.

     Digitas Health | Assoc. Director, Project Management | Feb 2011 - Apr 2012 

• Achieved major budget wins on projects of poor financial health: Strategically recouped a 650 thousand dollar overage on a 3 million dollar project through team-wrangling  to isolate billable hours, full financial transparency with the Client team, and implementation of strict Change Management process. 
• Isolated sources of major budget discrepancies across multiple projects and Clients’ budgets for active remediation to bring agency project finances to health at scale.
• Produced a formalized process for Pharma project lifecycle and interdepartmental workflow which I shopped to senior leadership for successful implementation, and subsequent presentation with agency-wide adoption.
• ‍Introduced and shopped instruction on SOW preparation to senior leadership for successful implementation and subsequent agency-wide adoption. 
• ‍Became the Subject Matter Expert  (SME) on estimating and scope crafting with emphasis on verbiage and methods for making the documentation clear, complete and ’air tight’ to minimize gray areas.

     AKQA Inc. | Senior Digital Project Manager | Jul 2009 - Feb 2011 

• ‍Expertise in distilling (Client) Request for Proposals (RFP) to forecast team deliverables required to meet and exceed RFP needs with multiple wins resulting from RFP responses. 
• ‍Extensive expertise in estimation, budgeting and Scope of Work (SOW) creation, providing clear, finely detailed effort and eliminating gray area; all projects under my management completed within 5% of estimated budget.
• ‍Successfully delivered a 2 million dollar Content Management System (CMS) product and website development for global rollout with localized product versions across 18 countries, and 31 languages/dialects followed by a full Content Management System (CMS) migration for all instances to another offshore provider.

     BBDO Worldwide | Senior Web Producer | Oct 2007 - Jul 2009

• ‍Expertise in digital production of many IAB display media formats and specifications, social media formats and specifications and 3D modeling for product development.
• ‍Extensive expertise in management of large website builds with (40+) cross-functional teams internally and off-shore, both in management of deliverables, and in management of different working styles and personalities.
• ‍Motivated my first team of direct reports. 
• Took charge of Resource Management and related work assignments during a shift in corporate structure leaving us without a Resource Manager and successfully created introduced a process for resource assignment with agency Executive Creative Directors (ECD). 

     Digitas Inc., Norwalk, CT | Contract Delivery Manager | May 2007 - Oct 2007

• Digital Project Management with exposure to a wide array of technical development including: video production for web, media/banner production, forum development, blog development, polling mechanisms, user voting mechanism, email campaigns Held global Resource Management responsibilities.
•  Hands-on learning with video editing and screen recording software.

     Byte Interactive, Norwalk, CT | FL Project Manager | Dec 2006 - May 2007

• ‍Achieved delivery of my first large scale website redesign and relaunch for coty.com Gained expertise in fundamentals of digital project management and digital production.

     Trilegiant Corp., Norwalk CT | Print Project Manager | Sep 2004 - Nov 2005  

• Foray into project delivery of DM and collateral print materials with exposure to digital project management via members of the larger Project Management (PM) team.

     Nielsen Media Research - IMS Group | Project Manager | Sep 2001 - Apr 2004

• Created and executed the product roadmap for multiple web-based digital solutions. 
• Frequently conducted small and large end-user training sessions in software suite.
• Composed and delivered user guides and user guide updates as needed for all releases.
•  Handled contract management and contract renewals for my Client base.

    Young & Rubicam | Digital & Integrated Media Planner | Mar 2001 - Sep 2001

    Bozell New York | Assistant Media Planner | Aug 2000 - Mar 2001

Skills

Visio, Azure, HTML5, CSS, light XML and JSON, Adobe Creative Cloud, light Python, MPP, Enterprise Project, PPT, XLS, DOC, Lotus Notes, Access, DFP/DFA, Nativo, Sharethrough, Celtra, ThingLink, Brightcove, Flite, Outbrain, Google (Display   Network, Adwords, Adsense, API integrations), IBM Interact, BrandFX, Sizmek, Integral, Pointroll, MOAT, DoubleClick Omniture, CoreMetrics, Flurry Google Analytics, Webflow, Webflow CMS, InVision, WordPress

Education 

Bachelor of Arts, Communications Studies

SUNY College at Cortland 

Concentrations:  Mass Media, Advertising, Interpersonal Communication 

Data Science

General Assembly

Mar 2016 - June 2016