I've launched a campaign each year over the past 3 years for Land Rover USA, and this year our main objective was to message the new Land Rover Discovery Sport vehicle launch. Each year includes the same types of components: Website, Display/Social/Native Media and Native Article placements. Three core launches were achieved, with continuation of content within each of the core subject matters through end of Q3, 2015.
My responsibilities included: stewardship of digital production, integration of the new website with the existing Time Inc. central CMS, JSON creation and field mapping, production/delivery of media and article content and managing tracking for media assets via pixel placements of many types.
